Privacy Policy

1. Introduction
Welcome to BXXY Shoes USA (“we”, “us”, “our”, or “BXXY USA”). We value your privacy and are committed to protecting your personal information when you visit our website, place an order, subscribe to newsletters or otherwise interact with us. This Privacy Policy describes what information we collect, how we use it, how we share it, your rights, and how to contact us.

2. Scope & Applicability
This Privacy Policy applies to personal information collected from residents of the United States via our website (e.g., www.bxxyusa.com) and through our customer service interactions. If you purchase or browse from outside the continental U.S., additional laws or policies may apply. By using our website or placing an order with us, you consent to the data practices described herein.

3. Information We Collect
We collect two types of information: (a) Personal Information (also called personally identifiable information or “PII”) which identifies or can identify you, and (b) Non-Personal Information (information that cannot reasonably identify you).

Personal Information may include:

  • Name, shipping address, billing address, email address, phone number

  • Payment method information (processed securely via our payment processor)

  • Order history, returns/exchanges, product preferences

  • Account username/password (if you create an account)

  • Customer service correspondence, feedback, reviews

Non-Personal Information may include:

  • IP address, browser type, operating system, referring URLs, pages visited, time/date of visits

  • Device identifiers, cookies and similar technologies, click-stream data

  • Aggregate or anonymised data used for analytics

4. How We Use Your Information
We use personal and non-personal information for the following purposes:

  • To process and fulfil your orders, including shipping and returns.

  • To provide customer service and support.

  • To send transactional communications (order confirmations, shipment notifications, return/exchange updates).

  • To send marketing communications (newsletters, special offers, promotions) if you have opted‐in, and in accordance with your preferences.

  • To personalise your shopping experience—e.g., show you relevant products.

  • To analyse and improve our website, products, marketing, and operations (e.g., trend analysis, website performance, fraud prevention).

  • To comply with legal obligations or resolve disputes.

5. Cookies and Tracking Technologies
We (and our third-party service providers) use cookies, web beacons, embedded scripts and similar tracking technologies. Cookies help us recognise you when you return, personalise your experience, save your preferences, and enable features such as shopping carts and secure login. They also help with analytics and advertising (e.g., remarketing).
You can set your browser to block or delete cookies, though this may affect your ability to use certain features of our site.

6. Sharing and Disclosure of Your Information
We do not sell your personal information. We may share your information in the following limited circumstances:

  • With third-party service providers who perform functions on our behalf (e.g., payment processors, shipping carriers, customer service, marketing platforms, analytics providers). These parties are contractually obligated to only use the data as instructed.

  • With our affiliates or subsidiaries for internal business purposes.

  • If required by law or to respond to lawful requests (court order, government investigations).

  • To protect our rights, property or safety, or the rights, safety or property of others.

  • In connection with a business transaction, such as a merger, acquisition or sale of assets (in which case the acquiring party will assume the data obligations described herein).

7. Data Retention
We retain your personal information only for as long as necessary to fulfil the purposes described in this Policy (such as shipping your order, handling returns or exchanges, supporting customer service, maintaining accounts) or to comply with our legal obligations, resolve disputes, and enforce agreements. Non-personal or anonymised data may be retained indefinitely for analysis.

8. Your Rights and Choices
Depending on your state residence, you may have a number of rights regarding your personal information. These often include:

  • Accessing the personal information we hold about you.

  • Correcting or updating inaccurate or incomplete personal information.

  • Deleting your personal information (subject to certain exceptions, e.g., legal obligations, product warranties).

  • Opting-out of receiving marketing communications.

  • If applicable, opting-out of the “sale” of personal information (noting we do not sell your data).
    To exercise these rights, please contact us at privacy@bxxyusa.com or at our postal address below. We will respond within a reasonable timeframe.

9. Children’s Privacy
Our services are not directed to children under the age of 16 (or 13, depending on local jurisdiction). We do not knowingly collect personal information from children under [13/16]. If you are a parent or guardian and believe a child has provided us personal information, please contact us and we will take reasonable steps to delete that information.

10. Data Security
We take reasonable administrative, technical and physical measures to protect your personal information against unauthorised access, loss, misuse or alteration. However, no internet transmission or electronic storage is totally secure, and we cannot guarantee absolute security.

11. International Transfers
Although our operations are U.S.-based, your personal information may be transferred to, stored and processed in countries other than your own. By using our site or placing an order, you consent to such transfer, storage and processing.

12. Third-Party Websites
Our website may contain links to external websites or integrate features from third-party platforms (e.g., social media, payment providers). We are not responsible for the privacy practices of those websites. Please review their policies.

13. California and Other State Privacy Laws
If you are a California resident, under the California Consumer Privacy Act (CCPA) you may have additional rights including: the right to know the categories of personal information we collect, the categories of sources, the purpose of collection, the categories of third parties with whom we share it, and the right to opt-out of the “sale” of personal information (again, noting we do not sell). We commit to complying with applicable state privacy laws.
(> For details on U.S. state privacy law requirements see: California Online Privacy Protection Act (CalOPPA) definition of “personally identifiable information”.) 

14. Changes to This Privacy Policy
We may update this Privacy Policy from time to time (for example, to reflect changes in our business or applicable law). The “Last updated” date at the top indicates when we last made changes. We encourage you to review this policy periodically. Your continued use of our site after changes indicates your consent to the updated policy.